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Crew Spotlight: Sam Frost

Meet Sam Frost, the CEO and the creative director of Cre47ives.

Sam has been working in the video industry since 2017 and tells us how much he has grown & fallen more in love with the industry since then, so much so that he started his own video production company as of September 2021.

What’s your favorite project you’ve ever worked on?

My favorite project that I've ever worked on was filming Kobe and his team at Open Gym Premier.

Kobe was one of my idols so it was huge being able to film him and seeing him interact with his team.

Why did you start Cre47ives?

Being an athlete myself in my younger days, there was no media presence or video exposure to promote myself to colleges. So, I wanted the next generation of athletes to have what I didn’t.

So, in early 2017, I started filming for fun with my old college baseball team and then it grew into something else entirely. I remember one of my friends telling me that I could do this for work and that's when something I thought was just a hobby shifted into much more.

Then in mid 2017, I had applied to work with an NBA trainer (Paul Fabritz) and I remember thinking to myself that there was absolutely no way but why not. So, I applied and ended up filming with him! That connection led to another (Open Gym Premier & Elite Basketball Circuit) and I am so grateful for that opportunity because I wouldn't be where I am at today without it.

Why the 47 in Cre47ives?

It started as an inside joke with my friend group when playing Mario Party and then we all started seeing the number everywhere and became obsessed with it. We would text each other a picture of the number whenever it came up and then it kind of took on a whole different meaning.

Now, whenever I see the number 47 it reminds me that I am in alignment.

The number and the story behind it has also helped shape our team dynamic. It all began with friends (that are more like family) and that translated over into the business.

What is one goal that you have for 47 Creatives?

I have a lot of goals for 47 Creatives but my top goal is for 47 Creatives to be doing commercialized work one day for high profile brands such as adidas.

If you could pick a song to play when you walk into the office every morning, what would it be?

50 cent In Da was my hype music before games when I was playing baseball.

What would you do in the event of a zombie apocalypse (yes, we have been watching "The Last of US")?

I would make my way to a remote Island and become a #islandboy.

What do you like to do when you're not working?

I like to workout, go to the park with my dogs, dominate on the ping pong table, and play basketball.

A few of the guys from the Cre47ives crew are actually on an adult league basketball team together. So, we love it when we get to put down the cameras and play the game ourselves.


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