What is Video Marketing & Why Should Your Business Be Doing it
If a photo is worth a thousand words, then how much is a video worth?
In the 21st century, video marketing has quickly become a must to grow your business. Gone are the days of radio advertising, sign spinning, and flyers. Fortunately for us, there are a limitless amount of channels to reach your audience.
Instagram…TikTok…Facebook…Youtube…Pinterest…Shall I go on?
According to Rederforst’s Survey, they found that “78% of users get more traffic to their website after using videos, 83% of users generated more leads with the help of video content, and 44% of users increased their sales”. So, how do you get started?
I have provided a list of 10 video ideas to market your brand below.
12 Creative Video Marketing Ideas
1. Product Feature Video
You've just started your business and have finally launched your product. Now what? A video is an effective way to showcase your product and show your audience why they don't just want it, but need it.
2. Behind the Scenes Video
Potential clients love to see what is happening behind the curtain. A behind the scenes video will give the audience a glimpse into your work environment and culture.
3. Company Announcement Video
A company announcement video is the perfect option to keep your audience in the loop. Whether, it's a new product, an upcoming event, a new location opening, your social media platforms should be one of the firsts to know.
4. Team Member Interview Video
Not often enough, do we show off the people who work tirelessly behind closed doors. The people who are the backbone of the company and the reason why it continues to grow. Luckily, you can finally offer those team members the recognition and praise they deserve right on the homepage of your social media platforms.
5. Event Video
Is your company running an event? A recap video will allow your audience to see what they missed and why they need to be at your next event.
6. Demo Video
With a demo video, you can demonstrate your products capabilities and provide a call-to-action to encourage your audience in purchasing the product.
7. About the Company Video
Our video production company has filmed each one of these types of videos and “About the Company” videos always tend to be our favorite. It allows your audience to understand your “why” and to connect to your company on a deeper level that exceeds the product or event.
8. Seasonal Video
Who doesn’t love the holidays? People are at their homes spending quality time with not just their loved ones, but their phones as well. They are actively searching to order the best Christmas or Valentine's day gift, making it the best time to feature your product or event.
9. Testimonial Video
Rather than having all of your reviews on yelp or google, you can now feature them on your social media platforms with this video idea.
10. Stop-Motion Video
Are you tired of doing the same videos over and over to showcase your product, food, or event? Stop-Motion videos are a great way to change it up. It still allows you to showcase your product’s features but it does it in a quick, engaging way thats different from the rest of your content.
With all this said, video marketing is a beast of its own. Taking on 6 or even 1 social media account, it can be both exhausting and time consuming. Your inventory is already stacked high and you have about 30 unanswered emails. So, how do you find the time?
That's where a video production company, like ourselves, comes into the picture. We take the most consuming part of the job, the content creation, and leave the publishing to you.
Make sure to visit our contact page to see how we could work together to market your brand with videos.