So, you hired a video production company to create a video to live on the forefront of your website. It showcases everything you hoped for…your product’s endless functionalities, the detailed design you poured into it, and the behind the scenes of the creation process.
It’s looking absolutely spectacular on your website. Unfortunately, that seems to be the only place where it is looking spectacular.
Lucky for you, I want to make sure you get the maximum return of the video and I’m here to show you how to exactly do that.
What is content repurposing?
Repurposing content is just as it sounds, it is recycling your existing content and showcasing it in a different way to the rest of your social media platforms and channels.
It’s about taking all that hard work, money, and time it took to make that one video and making it work harder for you. By doing so, you are now reaching more potential customers/clients and reaching your goal of bringing awareness to your brand.
5 Ways to Repurpose your Video Content
1. Transform your video into short-form videos for your social media platforms
Sounds easy enough but just how often should you be posting?
According to Blog Hootsuite’s research, “your business should be posting:
3-7 times per week on Instagram
1-2 times a day on Facebook
1-5 tweets a day on Twitter
1-5 times a day on Linkedin
1-4 times a day on Tiktok”
If you’re anything like me, you’re thinking how in the world as I supposed to gather that much content to be posting that often on ALL of these social media platforms.
Well now, you can take that one video and turn it into shorter clips that fill up your content feed for weeks to come. Upload it as a 30 second reel on Tiktok or take multiple clips from the video and create a carousel post on Instagram.
2. Share in a one-off email
Be honest, how many times have you opened an email from a business that you absolutely love but you just can’t seem to get yourself to read the email? Before you know it, you’re deleting the email and on to the next.
Including a video in your email is the perfect way to entice people to click through. So, rather than writing out a long email that describes your product's functionalities or why they desperately need it, what better way than to show them. Showcase the video or even turn a piece of the video into a fun GIF that will get your audience’s attention.
3. Create Pinterest pins
Pinterest is the 14th largest social network in the world with both Twitter and Reddit falling below it. Its 431 million monthly active users is reason alone of why your business should be using Pinterest to promote your brand.
If you wanted more reasons, as of 2020, you can now use Pinterest Video to engage with your audience. According to Hootsuite’s research, “people watch close to one billion videos a day on Pinterest and in order to keep this number growing the company has invested in Pinterest Premiere”. Pinterest Premiere bolsters the reach of video campaigns, making it the perfect way to repurpose your existing video content.
4. Include it in a blog post
It’s 2023 and there’s an endless amount of marketing opportunities. Sitting at the top of that marketing strategies list is a blog. DemandSage found that “over 400 million internet users read approximately 20 billion blog posts each month. As a result, 55% of marketers consider blogging to be their major content marketing technique.”
So, what better reason than to write a blog and feature your existing video on it.
5. Start a youtube channel
So, you have an existing video begging you to be repurposed and your customers are attracted to visuals, it sounds like the perfect opportunity to create a youtube channel.
Youtube is the second-largest search engine that has over 2 billion active users allowing you to reach a wide audience and drive more sales for your business. As if that’s not enough, like a blog, youtube can also offer passive income for your business. I have linked an additional blog where you can read more about how to achieve this.
Or if you are not quite ready to run Youtube ads, you can simply link your website or instagram in the description of the video, creating a powerful backlink.
We hope that by reading this, it has sparked inspiration for your business. That by having even one piece of existing content can mean money, time, and effort has been saved.
If you don’t have that existing video just yet and need help thinking of video ideas to market your brand, make sure you go read our latest blog to help get you started.